Trade Show Booth Design Tips

Here are 10 trade show booth design tips to make the most out of your event.

Staying on brand is something we have always suggested starting with what you wear. For instance, if everyone working your trade show booth wears a purple polo shirt embroidered with you logo then it is obvious to the attendees who works there. Additionally, if you brand colors are orange and gray then your exhibit booth shouldn’t be blue. Your trade show giveaway items should also match everything else.

Telling people what you do can be done with a section of your banner with a bold statement. Just one bold statement on a back-wall or podium is enough. Nobody will stop at your booth to read paragraphs or even a few sentences. Your team should also be ready with a quick qualifying question to ask attendees as they pass by your booth.

We love giving something away when we are exhibiting at a trade show. Our favorite trade show giveaway is a fabric tote bag. The tote bag will have soft fabric handles that won’t hurt a person’s hands like the cheap plastic handled ones others give away. But wait, there’s more… People love stuffing the cheap plastic bag inside of our nicer fabric bags. Consequently, everyone is walking around with our logo on their bag. Sadly, this is very discouraging to the competition.

We hope you enjoy these trade show booth design tips.

Also, please be sure to check our home page to see Island Exhibit Booth Design Ideas.

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1. Stay on-brand from top to bottom. You know how you know Google is Google at an event as large as DSE?
2. Tell people exactly what you do.
3. Stand out.
4. Be playful.
5. Put your name on it.
6. Give something away.
7. Go with the unexpected.
8. Set a scene.
9. Make the most of your space.
10. But keep it uncluttered.

Be sure to see our Exhibit Booth Design Ideas