Online and offline marketing must-haves for your business

Here is an article you might enjoy about marketing ideas for your business online and offline. The writer gives many excellent ideas and also mentions exhibiting at trade shows.

Conventions

The idea of setting up a booth at a convention or trade show is a tried and true method for gaining exposure and face-to-face time with both potential and existing clients. While typical trade shows used to center around sales, many modern companies have shifted their focus towards brand awareness and directing customers toward online options. If you want to attend conventions as a part of your marketing efforts, make sure to gather data — like if a customer is new or what their likelihood of purchasing from your brand is — in order to measure the ROI from each event.
Direct mail is another traditional marketing method that has serious potential in the modern marketing world. While using email (more on that further down) can often be a more affordable option, carefully crafted direct mail campaigns can also deliver powerful results, including an incredible ROI. Determine if direct mail makes sense with your target audience in mind, then consider your options.

Also, please be sure to check our home page to see Trade Show Booth Design Ideas.

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