How to Prepare for a Successful Trade Show
Getting ready for a trade show is possibly more important than showing up at the expo. As Benjamin Franklin once stated, “If you fail to plan, then you are planning to fail” and this is true in trade show preparation. There are so many things we can do in advance to ensure that we have the best possible outcome at our trade show. For instance, it is good to review with your team a qualifying question to ask attendees.
Keep in mind we don’t exhibit at trade shows to make new friends, we are looking for new customers. For that reason, we don’t want to say, “Hi how are you?” to each person walking by. The problem with that question is that they will keep walking as they answer, “Fine, thank you and how are you?” and that takes a minimum of 3 seconds. Consequently, in 3-seconds they have walked past your booth if you have a
This is why it is good to discuss with your team a qualifying question. For example, as people pass by you might ask, “Does your company use widgets?” and if they say “no” then your response is, “Enjoy the trade show” and let them keep walking. However, if they say “Yes” then you might ask, “Would you like to see why ours last longer or what makes ours more affordable?” and then you have a prospect that you are speaking with.
There are many other top tips that can help you prepare for your upcoming expo. Please click to check out our trade show booth design ideas.
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July 11, 2019/0 Comments/in Event Lead Management, Revenue Generation Blog /by Jen Worsham
When preparing to exhibit at a trade show, it’s critical that you stay organized. The success of your trade show hinges on your team’s ability to execute each part of the process properly, and on schedule. No pressure, right?!
Take the stress out of preparing for your next trade show by keeping track of responsibilities in a simplified checklist. If you’re looking for a place to get started, you’re in the right place. We’ve compiled a comprehensive list of tasks to help you prepare for a successful trade show.
To download the checklist, which you can edit and personalize to your business needs, click here. This is a resource you’ll turn to time and time again. In addition to the checklist, we’ve also included a Sample Packing List (tab 2), as well as a Sample Itinerary (tab 3). These additional resources are best stored together, in our experience.
