Ace Your Next Trade Show – 6 Tips to Make Your Company Stand Out
Here are some good tips for maximizing your results at your next trade show. Some of these 6 trade show marketing tips may be things you’ve never thought of before. We only have an excerpt of the article here so be sure to click the link at the bottom to get the full story.
Also, be sure to check out our Exhibit Booth Design Ideas.
For better or worse, trade shows can make or break your company’s sale momentum. How can you be sure that you’re ready to ace your next big confab?
Beyond applying the lessons you’ve learned from past trade show appearances that didn’t go so well, consider these six tried-and-true recipes for convention floor success. Some come courtesy of this state CPA association; others are the product of countless exhibitors’ hard-won experience.
1. Spring for the Prime Location
Yes, it might cost more to up your sponsorship level, and the added foot traffic may be intimidating at first. But you’ll almost certainly come to appreciate your decision to spring for that prime location near the center of the action, whatever that means at your chosen venue.
Remember: When every conversation is a potential conversion opportunity, you’re playing a numbers game. Better visibility will tilt the odds in your favor.
