9 Trade Show Booth Design Tips

As we search the web for design ideas we found this article about 9 trade show booth design tips to be very helpful. Also, we don’t go to just one source and follow only their booth design ideas and ignore all others. Consequently, we look at many different articles and decide what is best for us. Additionally, these 9 Trade Show Booth Design Tips are all a waste if you don’t begin planning before you go to the trade show. For instance, we like to personally invite people to attend the expo. This forces business development people on staff to get in touch with old customers of the company. Many times clients that haven’t ordered in years may have gone elsewhere simple because someone else called on them. For that reason, the trade show can be just an excuse to get in touch again.

After the trade show is over then it’s time for the followup. The number one complaint that attendees have after a show is that nobody followed up on them. Sometimes our salespeople get the idea that if those prospects they met at the expo were really interested then they would have called. However, it is never the prospect‘s job to call the salesperson. If it was then we’d call them order takers, not salespeople.

Also, please be sure to check our home page to see Exhibit Booth Design Ideas.

By Adrian Hallberg March 4, 2019 Trade Show

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A professionally-designed custom trade show booth makes your products more attractive and appealing to your target audience and potential customers. This makes them more receptive of your offerings.

By utilizing proper design through striking visuals, clear signs, and the skillful use of colors, your booth can be an invaluable tool in helping you achieve your goals at every trade show you attend. This article will discuss trade show booth design tips that can help you stand out.

Why Your Booth Design Matters

The primary goal of any exhibitor in a trade show is to get noticed.

And because exhibition halls are typically massive, it can be hard to make your brand stand out among the numerous others. As such, it is important to have a clear sightline. Also, put in mind the following tips.

You may also consider freestanding signs or one that is inscribed across all sides of your booth. While you may have limitless possibilities, just ensure that your message is clear and that the sign seamlessly integrates with the rest of the booth’s design.

If you have used your signs for a couple of shows and they are beginning to show signs of aging, it is time to replace or update them.

1. Signage
2. Graphics
3. Utilize Noticeable Colors
4. Lighting
5. Flooring
6. In-Booth Media
7. Storage
8. Furniture
9. Engaging Activity

Be sure to take a look at our Exhibit Booth Design Ideas