5 Tips for Tradeshow and Conference Videos

Most of our trade show marketing tips are about what to do to prepare for the trade show, what to do at the trade show and follow up afterward. This article is unique because it is only about the video you might be running in your booth. We have an excerpt of the article here and you can read it in its entirety by clicking the link at the bottom.

Also, please be sure to take a look at our Trade Show Booth Design Ideas.

Considering a video for an upcoming industry event? Clients often engage us to create corporate videos – sometimes called “screensavers” – to get attendees’ attention at a tradeshow, conference or convention. The tradeshow video is the perfect opportunity to show your brand in a new light that goes beyond the dry corporate presentation. I’ve assembled five best practices to help you rock your next tradeshow video.

1. Brand forward
First and foremost, your tradeshow or conference video should focus on branding. Think high-level brand messaging and imagery that grabs people and sends them off with a feeling about your brand or company. The goal is to move them to visit your booth, where they can get more details. This video isn’t about conveying lots of information – it’s about making viewers take action!

Jim Ellis has over 20 years of experience in marketing strategy and implementation throughout a variety of industry sectors. Since 1999 he has been with Signal, a digital agency based in Wilmington and Raleigh, North Carolina. Signal has proven strengths serving as the “local agency” for global companies, generating solid results in web design, brand identity, mobile app development, digital strategy and more. Jim provides counsel to many of the agency’s largest clients with an eye toward integrated communications and a vast knowledge of both traditional and modern practices. As a songwriter and musician with a business degree, he believes his artistic/corporate “dual personality” gives him added perspective to be an effective liaison between clients and Signal’s talented creative team. Originally from Ohio, Jim graduated from the University of Richmond with a B.S. in Business Administration.

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